Product Designer
Dez/2020 - Mar/2021

This was one of the most interesting challenges of my career as it is a purely regulatory business, based 100% on API and B2B.

I had the opportunity to assemble the company's first design team and structure the design processes.

I coordinated the front that structured the first version of the company's design system that would become the main basis for the construction of the company's first digital products.

I participated in the process of building the first products with an interface that aimed to facilitate access to API technology for small market players.

I also worked on projects aimed at internal customers such as the operations team in order to study and optimize these points of contact with their customers.

UX Designer
Ago/2020 - Dez/2020

I joined this project through Deeploy, which is a consultancy that connects designers to projects from large companies.

I worked specifically as UX Designer on Bradesco's investment product. During the project, I developed journeys for this product together with my responsible squad.

2011 - 2019

As an entrepreneurial experience, I created the first digital agency in the north of the country at a time when little was said about this business format that was dominated by large traditional agencies strongly linked to offline.

Through my strong foundation in digital tools and processes, I created a market strategy to win customers and gain space.

Over time I had the opportunity to work in the most diverse niches and get to know the different nuances of the market.

I developed projects for corporate websites, portals, blogs, virtual stores, performance campaigns, digital intelligence strategies, campaigns and visual identity systems. As an agency, my work was very diverse.

To handle the work demands, I set up a remote team that made use of existing technologies to scale processes and deliveries to customers.

2000 - 2010

I started my career as an intern and reached the position of art director leading a team of 5 designers.

As an intern, I created the first version of the group's newspaper portal and over the years I became the main responsible for its evolution.

I worked heavily in creating campaigns for products designed by the group's marketing, from visual identity, commercial proposals, advertising campaigns, media strategy, among others. The visual conception of the projects, in many cases, permeated in different vehicles of the group such as printed newspapers, TV, web and radios.

I executed projects aimed at systematizing the communication process of the group's visual identity systems, which included logo, uniforms, stationery, brochures, vehicle fleet, among others.