As a Product Designer, I use Design Thinking and System Thinking for a single approach. Design Thinking focuses on users and flexible problem solving, while System Thinking considers the broad impact of top to bottom solutions. This mixture generates value and creativity, addressing complexity and dynamic changes.
No matter the challenge, big or small, there is potential for any movement you make to challenge the status quo. Wherever I go, I help companies create experiences that shape our collective future.
Know a little bit about meAs a product designer, my first challenge in the project was to address Credit Registration & Onboarding for Grupo Boticário resellers. The objective was to map processes to improve KPIs and optimize the time taken to analyze credit proposals. Offering credit to resellers was essential for sustaining the business, and 80% of the volume transacted was done via bank slips.
See the articleFor about a year and a half, I had the opportunity to work in a company that really marked a turning point on my career as a product designer. Throughout our career, we often come across journeys already explored by similar products, which makes resolution more fluid.
See the articleAs a Product Designer, I’ve lost count of how many times I’ve heard phrases like “they just want the UI”, “We need the finished screen” or “Make this screen for me”. While I understand the importance of having a final deliverable, I’ve realized that this anxiety can lead to skipping important processes in our work.
See the articleMore than carrying out our daily deliveries, thinking about the way “how” we do this is very important and liberating.
Pains and lessons learned in the process of structuring a design team.
In recent times, much has been said about Open Banking, Open Finance, among other concepts that permeate this market. But after all what is really going on?
We take the craft production of indigenous peoples and local artisans throughout Brazil through an e-commerce platform.